Sales Groups: You Close the Deal. We Handle the Rest
The Setup
Sales reps know how to win. They open doors, pitch products, and get “yes” from even the toughest retail buyers.
But with retailers like Walmart, that “yes” is just the beginning.
What comes next?
EDI readiness. ERP integrations. Routing guides. Label compliance. OTIF tracking.
Things that aren’t part of a sales rep’s job—but absolutely determine whether the deal sticks.
Most suppliers, especially international ones, aren’t ready for those demands.
Some are still figuring things out. Others say they’re ready but stumble during execution.
And reps? They’re the ones left in the middle—explaining delays, managing expectations, and chasing down messy spreadsheets just to track commissions.
The cracks in the process cost everyone:
- Lost deals.
- Missed shipping windows.
- Retail fines.
- And frustrated buyers.
That’s where CrossBridge came in.
The Real Problem
Walmart buyers asked tough questions:
- “Are they EDI-ready?”
- “Can they handle OTIF?”
- “Do they have an ERP system connected to routing and replenishment?”
Too often, the sales group had to answer: “No” or “We’re working on it.”
Behind the scenes, suppliers struggled to manage logistics, compliance, and even basic communication with Walmart’s backend systems.
And for the sales reps? There was one persistent headache:
Commission tracking.
Suppliers would send Excel sheets—late, inconsistent, incomplete—and reps were stuck chasing down sales data just to get paid. It wasn’t sustainable.
What We Did
After the handshake, we gave the sales group and their suppliers everything they needed to succeed.
ERP Setup & Management
We deployed our customized ERP system, pre-built for Walmart compliance. It handled every operational layer—orders, inventory, fulfillment, and invoicing—and was directly connected to the supplier’s chosen EDI provider.
EDI Integration
Our system pulls orders from Walmart in real time and automates order processing, inventory tracking, and shipment notifications.
Retail Operations
We took over the backend: routing guides, label printing, carrier coordination, container scheduling, and warehouse integration. Every shipment left clean and on time.
Accounting & Financial Reporting
Our accounting team recorded all transactions in the ERP and issued monthly financials for each supplier.
Real-Time Analytics for the Sales Group
We gave this Sales Group their own login to the CrossBridge Analytics App, which is linked directly to the ERP. They could track:
- Sales by day, region, or SKU
- Order status and fulfillment rates
- Returns, shortages, and chargebacks
- And critically: live commission earnings
The Sales Group simply set their commission terms (e.g., 3% of net shipped sales), and the app auto-calculated their earnings per order. At month-end, they could generate a PDF or Excel summary with their total commission, ready to invoice the supplier.
The Result
- No more friction in buyer meetings. Sales reps could promise full operational readiness—and back it up. Faster launches. What used to take months (EDI, warehouse, ERP setup) was done in weeks.
- No more chasing data. Commission reports were auto-generated. Reps focused on selling, not spreadsheets.
- More closed deals. Suppliers looked like retail veterans, not newcomers. That confidence moved the needle with Walmart buyers. Stronger retention. Suppliers stayed longer—with both the Sales Group and CrossBridge—because everything finally worked.
The Takeaway
This case study demonstrates that when Sales Groups partner with CrossBridge, their clients don’t just get into Walmart—they stay in. Our infrastructure turns small or international suppliers into retail-ready vendors overnight, and our analytics transparency removes the #1 pain point most sales reps face: commission tracking.
If you’re a sales rep or broker helping suppliers get into Walmart, CrossBridge is the backend you’ve been missing.
We handle the operations—end to end—so you can focus on closing deals, not cleaning up messes.
Your clients look more professional. You sell more. You get paid faster. No more spreadsheets. No more delays. No more wondering if the supplier is ready.
We’re the best at what we do.
