How We Helped Sanford Ship 30,000 Orders a Day During Holiday Season
Background
Sanford is a U.S.-based business with a small team in Texas, specializing in high-volume seasonal sales. Their flagship product—a kid’s recliner with built-in speakers—has become a go-to holiday gift sold heavily through Walmart from October to January each year.
It’s the kind of product parents love and kids obsess over, and this product sees massive demand during the U.S. holiday season.
But that kind of demand brings serious pressure. Especially when you're hitting 30,000 orders a day at peak.
The Challenge
Sanford’s internal team was never built for volume like this.
Their role needed to stay laser-focused on warehouse execution: packing, shipping, and hitting delivery windows with zero room for error.
But without a backend engine that could scale with demand, they were at risk of slowdowns in order processing, inventory sync, and retailer compliance—any of which could create downstream chaos during the most critical weeks of the year.
The Solution
That’s where we came in.
Each year, we prepare in advance for Sanford’s seasonal ramp-up, scaling our global team into a 24/7 operational loop that processes orders across multiple time zones, keeping fulfillment moving nonstop.
Orders are processed as they come in, labels are generated instantly via live UPS and FedEx integrations, and inventory levels are updated in real time to prevent overselling. When issues pop up, they’re flagged and resolved immediately.
Through our real-time dashboards, Sanford monitors performance live, without touching the back-end.
Why Only We Could Pull This Off
Built Different: Software That Doesn’t Flinch at Scale
While others throttle under load, our custom ERP processed 30,000+ orders in parallel, without slowing down or affecting other clients. No delays. No crashes.
Frictionless EDI, Fully Integrated
We engineered a direct, real-time EDI connection — retail to ERP, no middle text file conversions, no manual handling. Competitors still rely on error-prone workflows patched together with outdated tools. We operate like it’s 2025 — because it is.
24/7 Ops with Global Coverage
Our globally distributed teams work around the clock, catching issues and processing orders while others sleep. During peak season, this time advantage alone prevented order pileups and shaved hours off fulfillment.
Carrier Relationships That Move the Needle
We didn’t just ship with FedEx and UPS — we rewrote their pickup schedules. Custom routing, hourly pickups, and holiday flexibility gave our client a last-mile edge that standard shipping windows couldn’t touch.
This was only possible because of a great personal relationship we had with them.
Live Inventory, Zero Guesswork
We fed real-time inventory to Amazon, Walmart, and more, dynamically adjusting across platforms to avoid stockouts and penalties.
In one case, a last-minute surge in demand would’ve triggered a $50,000 missed-order penalty. Our system reallocated inventory within minutes, kept shelves full, and captured an extra 12% in sales that week alone.
Stacked Tactics, Singular Outcome
None of these are nice-to-haves. They’re an edge that only a great back-office operations partner can provide you. This is how you win in retail — not by doing what’s required, but by executing what others can’t.
The Result
During peak weeks, every order moved. Nothing lagged. No missed shipping windows. No overwhelmed staff. No unhappy buyers.
While competitors struggled with late deliveries and bottlenecks, Sanford products arrived fast, earning repeat customers and goodwill in the most competitive retail season of the year.
And because the back office was fully handled, the Sanford team could stay on the floor—running operations, not chasing data.
Key Takeaway
Holiday volume is unforgiving. There’s no room for lag. Sanford succeeds because the systems behind their business are built to flex exactly when it counts.
With a global operations team handling order flow around the clock, they don’t just survive seasonal demand spikes—they thrive through them, year after year.
