
Lowering CAC for U.S. eCommerce: The Contrarian Playbook
Customer acquisition costs are rising, but DTC brands can use contrarian strategies—ugly ads, overlooked channels, geo arbitrage, and LTV hacks.
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Customer acquisition costs are rising, but DTC brands can use contrarian strategies—ugly ads, overlooked channels, geo arbitrage, and LTV hacks.
Forget coupons—retention now means building loyalty before the first sale, firing bad customers, and creating scarcity. Here’s your new playbook.