How Trend Makers Hit $30M in Year One—With Zero Back-Office Overhead
Background
Keith Mirchandani didn’t need to prove himself.
After founding and growing Tristar Products into a household name—with late-night infomercials and “Call now and you’ll get a second one free!” offers that defined an era—he exited with a $300 million deal.
But after years of pioneering TV-driven consumer sales, Keith saw the landscape shift.
Cable was fading. Streaming, digital, and influencer-led channels were taking over.
He was ready to re-enter the market—this time with a new playbook.
Lean, fast-moving, digital-first.
But one thing was certain: he wasn’t going to rebuild a 200-person operations team from scratch.
The Challenge
Keith knew exactly what he didn’t want:
No hiring ops leads.
No setting up ERP systems.
No managing warehouses, freight, or EDI compliance.
And definitely no building out finance, compliance, or logistics functions internally.
What he wanted was focus.
To spend his time where it mattered—developing products, driving marketing, and building brands.
Everything else needed to work. Just not by him.
The Solution
That’s where we came in.
We partnered with Keith to fully outsource all operational infrastructure under one roof for his new venture, Trend Makers.
Our team handled:
- U.S. company setup and tax registration
- ERP implementation (orders, inventory, fulfillment, invoicing)
- Multi-retailer EDI compliance
- Warehouse coordination across multiple U.S. regions
- Ocean & domestic freight planning and execution
- Factory PO scheduling and demand forecasting
- Load building, routing, and shipment tracking
- Retailer-specific compliance (Walmart, Amazon, etc.)
- Returns and chargebacks management
- U.S. accounting and financial reporting
- Promotional coordination for seasonal campaigns
- Real-time analytics dashboards (sales, inventory, orders, profitability)
- Weekly executive insights and strategic planning support
Keith didn’t have to hire a team or build infrastructure—we ran the full operational engine, end to end.
The Result
In the first 12 months, Trend Makers generated $30 million in sales.
Their products landed in major U.S. retailers. Amazon rankings soared. Orders shipped on time. Compliance was flawless. The business scaled without a single operational misstep.
While we ran the engine, Keith and his team stayed locked in on the high-leverage work: brand building, digital campaigns, influencer outreach, and product development.
They didn’t burn time managing spreadsheets or troubleshooting shipments.
They moved fast because they could.
Key Takeaway
Whether you’re a startup or a seasoned entrepreneur with hundreds of millions in exits, operational excellence is critical to success.
Trend Makers proved that with the right partner, you can scale fast, focus on your passion, and avoid getting buried in back-office complexity.
